Specsavers
Found on the Internet, authorship unknown
Following his retirement
from Welsh rugby, Doug Perkins, the famed former Llanelli player, devoted his
energy to the management of Specsavers, the large chain of optical shops which
he had founded. In 2002, as part of a sponsorship deal, Specsavers offered free
eye tests to select members of the Welsh Rugby Union who Perkins thought could
use some extra help: Welsh Rugby Union referees.
(At the time, referees were subjected to so much verbal abuse that attendance
numbers at coaching courses were down 50%. Specsavers paid £1 million to
display the firm's name on referees' shirts for four seasons.)